Image: @otrwithemma (Twitter)
18 October 2016
When one thinks entertainment, we think yes!!! Gossip, drama, readers and most importantly generating news from Twitter and Facebook.
I can’t think of anything more exciting than writing about someone’s life going all kinds of wrong and being awarded a title of “Outstanding journalist” while at it.
Writing, for me, is something that comes easy, it is almost second nature until, the sad reality hits you that no one is interacting with your work (well no one on social media that is).
I recently opened a twitter account for my blog (On the real with Emma) and the excitement of finally having a platform to interact with the people who possibly read the blog and are sworn followers of everything I post was an overwhelmingly good feeling.
My excitement was short-lived though because, I soon realized that twitter is not a platform where I, as a new entertainment journalist, could just interact with followers and try to determine whether people are impressed with my work but, a platform where I have to compete with the infamous # (hashtag) and constantly stand scrutiny under words like “All entertainment journalists get their news from twitter”.
As an entertainment reporter I generate my content from important events like premieres of new television shows, award shows, launch parties, interviews with the elite of the industry and otherwise stories like a celebrity giving birth or having an affair.
I think of these events as a guideline to how I would like to report on a story or a general point of view. So – “Kim Kardashian gives birth” is not a story because, what else do pregnant woman do after nine months? But, “Kim Kardashian gives birth to baby boy – Saint” is a story because, A: ‘Wow, the baby’s name has been revealed’ and B: ‘I wonder why they named the baby Saint’. That’s what makes the job of an entertainment journalist important but, that’s of course where twitter jumps in and kills dreams and most importantly views on a site.
By the time I as a journalist realize that the baby’s name is Saint, Kim Kardashian’s assistant could’ve tweeted it to her followers or worse Kim Kardashian herself creates the hashtag #WelcomeBabySaint and your well-constructed article is victim to a hashtag.
Depending of course on how many followers you have, and how many people those followers, follow then, chances are your well-constructed article will make it to at least 100 timelines, or in my case five and people will actually engage with your article more than they do with each other on their timelines.
In the mean time I rely on juxtaposing my stories with existing hashtags that relate to what I’m publishing and with a bit of luck and outstanding tweeting, someone out there sees my tweet and retweets it or even better “likes” it.
I have hope that maybe 20 000 followers from now I’ll be where I want to be heading in my career as an entertainment journalist but, for now I’ll just baby-step my way through these Twitter streets and rely on Facebook to make my giant leaps.
Three Likes and Retweets are better than nothing. Image: @otrwithemma (Twitter)
Desperate attempt to throw in every hashtag possible. Image: @otrwithemma (Twitter)
Feautured image courtesy of: Z104.5 The Edge